PRIVACY POLICY
BORMAM JOIAS E ACESSORIOS LTDA, a private legal entity headquartered at Av. Brigadeiro Faria Lima, No. 2369, ZIP Code 01452-922, São Paulo, Brazil, registered with the Brazilian National Registry of Legal Entities (CNPJ) under No. 53.202.971/0001-80, takes your privacy seriously and is committed to safeguarding the security and protection of the Personal Data of its customers, partners, suppliers, and users of bormam.com.br, as well as any other website, online store, or application operated by BORMAM (collectively, the "Store").
This Privacy Policy is intended to inform you about how we collect, use, and disclose information obtained through your visits to our Store and through our communications with you. This Privacy Policy applies exclusively to information collected through the Store.
BY ACCESSING THE STORE, COMMUNICATING WITH US, OR PROVIDING ANY PERSONAL DATA, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THE TERMS OF THIS PRIVACY POLICY AND AGREE TO ITS PROVISIONS, WHICH DESCRIBE THE PURPOSES FOR AND MEANS BY WHICH YOUR PERSONAL DATA WILL BE PROCESSED THROUGH THE STORE.
This Privacy Policy provides an overview of our privacy practices, the choices available to you, and the rights you may exercise in relation to the Personal Data we process. Should you have any questions regarding the processing of your Personal Data, please contact us at [email protected].
Furthermore, this Privacy Policy does not apply to any third-party applications, products, services, websites, or social media platforms that may be offered or accessed through the Store. Accessing such third-party links will cause you to leave the Store and may result in the collection or sharing of your information by those third parties. We do not control, endorse, or make any representations regarding such third-party websites or their privacy practices, which may differ from our own.
We encourage you to review the privacy policy of every website with which you interact before allowing the collection or use of your Personal Data.
If you provide us with Personal Data relating to another individual, you confirm that you are authorized to do so and that you have obtained all necessary consent to permit the use of such information in accordance with this Privacy Policy.
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DEFINITIONS
For the purposes of this Privacy Policy:
"Personal Data" means any information that directly or indirectly identifies, or may identify, an individual, including, but not limited to, a name, Brazilian Individual Taxpayer Registry number (CPF), date of birth, IP address, and similar information.
"Sensitive Personal Data" means any information relating to an individual that reveals racial or ethnic origin, religious beliefs, political opinions, trade union membership, or membership in a religious, philosophical, or political organization, as well as data concerning health, sex life, genetic data, or biometric data.
"Processing of Personal Data" means any operation performed on Personal Data, whether by automated means or otherwise, including, without limitation, the collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction of Personal Data. Any other operation involving Personal Data as defined under applicable law shall also be deemed Processing of Personal Data.
"Data Protection Laws" means all applicable laws and regulations governing the Processing of Personal Data, including, without limitation, Brazilian Law No. 13,709/18, the Brazilian General Data Protection Law ("LGPD").
USE OF PERSONAL DATA
We collect and use Personal Data to manage our relationship with you and to better serve you when you purchase products and/or services through the Store, while personalizing and enhancing your experience. Examples of how we use your Personal Data include:
● To enable you to purchase products and/or services through the Store;
● To verify or update the information we hold about you;
● To provide you with information that we believe may be of interest to you;
● To personalize your experience when using the Store;
● To personalize the advertising and marketing communications you receive based on your interests and interactions with the Store; and
● To contact you using the telephone number and/or email address you have provided. We may contact you in person, by voicemail, through automated dialing systems, by text message (SMS), by email, or by any other means of communication that your device is capable of receiving, as permitted by applicable law and for reasonable business purposes.
In addition, the Personal Data you provide may also be used as we deem necessary or appropriate: (a) to comply with applicable Data Protection Laws; (b) to comply with legal proceedings; (c) to comply with court orders, regulatory requirements, or requests from competent authorities, including authorities outside your country of residence; (d) to protect our business operations; (e) to protect our rights, privacy, safety, or property, as well as those of our users or third parties; (f) to detect and prevent fraud; (g) to enable us to pursue available legal remedies or limit any damages we may incur; (h) for any other purposes permitted by applicable law; and (i) to enforce our Terms and Conditions of Use.
THE PLATFORM IS NOT INTENDED FOR INDIVIDUALS UNDER THE AGE OF 18 (EIGHTEEN), AND WE REQUEST THAT SUCH INDIVIDUALS DO NOT PROVIDE US WITH ANY PERSONAL DATA.
FAILURE TO PROVIDE PERSONAL DATA
You are not required to provide the Personal Data we request. However, if you choose not to do so, in certain circumstances we may be unable to provide you with full access to the Store, certain specialized features, the assistance you may require, or to fulfill the delivery of products or the provision of services you have requested.
PERSONAL DATA WE COLLECT
The general public may browse the Store without registering or providing any Personal Data. However, certain features of the Store may require registration and the submission of Personal Data, such as completing a purchase, requesting a service, or enabling us to deliver products or provide the requested services.
When you interact with the Store, we may collect:
Contact Information. Your first name, last name, telephone number, city, state, and email address.
Information You Provide. Information you voluntarily submit through our forms, including inquiries, complaints, suggestions, feedback, or compliments.
When you browse the Store, we may collect:
Location Data. Geolocation data collected when you access the Store.
Preferences. Information regarding your preferences and interests in our products and services, whether provided directly by you or inferred from your interactions with us.
Browsing Data. Information relating to your visits to and activities on the Store, including the content and advertisements you view or interact with, information about your browser and device, your IP address, your location, and the website from which you accessed our Store. Some of this information is collected through our Automatic Data Collection Tools, including cookies, web beacons, and embedded web links. For more information, please refer to Section 7 below regarding our use of Automatic Data Collection Tools.
Anonymous or Aggregated Data. Anonymous survey responses and aggregated information regarding how the Store is used. During our operations, we may apply de-identification or pseudonymization techniques to your data so that it is reasonably unlikely that you could be identified through the use of such data with currently available technology.
Other Information. Information that does not specifically reveal your identity or is not directly associated with an identifiable individual, including information about your browser and device, Store usage data, and information collected through cookies, pixel tags, and similar technologies.
We do not collect Sensitive Personal Data. SHARING PERSONAL DATA WITH THIRD PARTIES
We may share your Personal Data with:
1. The partner companies you choose to share your information, inquiries, requests, or other communications with, as well as with service providers and business partners that assist us in managing or supporting certain aspects of our business operations. These service providers or partners may be located in the United States, Argentina, Brazil, or other countries and may include providers of development
and production servers, data hosting and storage services, fraud prevention services, customer support, sales services, order fulfillment, content personalization, advertising and marketing services (including digital and personalized advertising), information technology services, and other similar services;
2. Third parties that assist us in managing and operating the Store; and
3. Third parties in connection with any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or equity, including in connection with bankruptcy or similar proceedings.
INTERNATIONAL DATA TRANSFERS
The Personal Data and other information we collect may be transferred to, processed by, or accessed by entities belonging to the corporate groups of our partner companies located in countries around the world, in accordance with this Privacy Policy. AUTOMATIC COLLECTION OF PERSONAL DATA
When you visit the Store, it may store or retrieve information on your browser through cookies and similar technologies. This information may relate to you, your preferences, or your device, and is primarily used to ensure that the Store functions as you would expect. Although this information does not generally identify you directly, it may provide you with a more personalized online experience.
In accordance with this Privacy Policy, we and our third-party service providers may collect your Personal Data in a variety of ways, including, but not limited to:
Through your browser or device. Certain information is collected by most internet browsers or automatically through devices used to access the internet, such as your computer type, screen resolution, operating system name and version, device model and manufacturer, language settings, internet browser type and version, and similar technical information. We use this information to ensure that the Store operates properly.
Use of Cookies. Cookies allow us to collect information such as your browser type, the amount of time you spend on the Store, the pages you visit, language preferences, and other anonymous traffic data. We and our service providers may use this information, among other purposes, to personalize your experience while
using the Store and to deliver advertising tailored to your interests. We also collect statistical information regarding the use of the Store to continuously improve its design and functionality.
If you do not wish your information to be collected through cookies, you may configure your browser settings by accessing the "Options" or "Preferences" menu. The links below provide further information on how to manage cookie preferences in the most widely used internet browsers:
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USER RIGHTS
At any time, you may request:
(i) confirmation as to whether your Personal Data is being processed;
(ii) access to your Personal Data;
(iii) correction of incomplete, inaccurate, or outdated Personal Data;
(iv) anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed Personal Data;
(v) the portability of your Personal Data to another service provider, provided that such portability does not affect our trade secrets or proprietary business information;
(vi) the deletion of Personal Data processed based on your consent, to the extent permitted by applicable law;
(vii) information regarding the entities with which your Personal Data has been shared;
(viii) information regarding the possibility of withholding consent and the consequences of doing so; and
(ix) withdrawal of your consent.
Your requests will be handled with due care to ensure the effective exercise of your rights. We may request proof of your identity in order to ensure that Personal Data is disclosed only to its rightful data subject.
Please note that, in certain circumstances (for example, where required by law), we may not be able to fulfill your request immediately or may be unable to comply with it due to our legal obligations.
_________ HYPERLINKS TO THIRD-PARTY WEBSITES AND SOCIAL MEDIA
From time to time, the Store may contain hyperlinks directing you to the websites of our partners, advertisers, suppliers, and other third parties. If you choose to follow any of these links, please note that each website has its own privacy practices and policies, for which we are not responsible. We encourage you to review the applicable privacy policy before submitting any Personal Data to such websites.
We are not responsible for the privacy policies or the data collection, use, and disclosure practices (including data protection practices) of other organizations, including Facebook, Apple, Google, Microsoft, or any other software developer, application provider, social media platform, operating system provider, wireless internet service provider, or device manufacturer. This includes any Personal Data you choose to disclose to such organizations through their applications, in connection with their applications, or through content published on our social media pages. We encourage you to review the privacy policy of every website you visit and every service provider you use.
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UPDATES TO THIS PRIVACY POLICY
If we make changes to this Privacy Policy, the revised version will be published on the Store together with the updated revision date. We reserve the right to modify this Privacy Policy at any time. If any material changes are made to this Privacy Policy, we may notify you using the contact information available in our records or by posting a notice on the Store.
We remain committed to processing your Personal Data in a manner consistent with the purposes described in this Privacy Policy, unless otherwise required by applicable law or a court order.
Your continued use of the Store following any changes to this Privacy Policy constitutes your acceptance of the revised Privacy Policy. If, after reviewing the updated version, you do not agree with its terms, you should discontinue your access to the Store.
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PERSONS RESPONSIBLE FOR THE PROCESSING OF PERSONAL DATA
If you wish to exercise any of the rights provided under this Privacy Policy and/or the applicable Data Protection Laws, or if you have any questions regarding the processing of your Personal Data, please contact us at [email protected]. The individuals responsible for the processing of Personal Data are Juan Fellipe Lopes Borba, Managing Partner, and Matheus Augusto Martins Rodrigues, Partner, both serving as Partners and Directors of BORMAM Joias e Acessorios LTDA.
